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Yoyo Wallet: Entering the Mobile Payment Space in the United States
Bryan Hong; Sara GuoCaso IVEY-9B16M122-EDirección estratégica, Iniciativa emprendedoraYoyo Wallet, a technology start-up headquartered in London, United Kingdom, developed a mobile application for smartphones to facilitate in-store payments and loyalty data collection. Inspired by the success of Starbucks’ loyalty-integrated mobile application, Yoyo Wallet strove to become the ultimate tool for retailers in enhancing customer experience. The company planned to enter the mobile payment industry in the United States; however, Yoyo h...Desde 8,20 €