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CircusTrix: The Ups and Downs of International Expansion
Simon Greathead; Case Lawrence; Jonathan RichardsCaso IVEY-9B16M211-EDirección estratégica, Iniciativa emprendedoraCircusTrix Trampoline Parks (CircusTrix) was started in San Francisco, California, in 2011 after the founder first experienced an indoor trampoline park. Less than five years later, the business had grown to more than 28 facilities worldwide, grossing US$24.5 million in 2014 alone. The company had originally expanded internationally to maintain its first-mover status in the emerging extreme recreation industry, but was now facing a problem that c...Desde 8,20 €