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Why Are We Losing All Our Good People? (HBR Case Study and Commentary) (Spanish version)
Lawler, Edward E., IIIArtículo HBS-R0806ALiderazgo y Dirección de personascase study-only, reprint R0806X, and commentary-only, R0806Z.Desde 8,20 €
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Adolescentes hoy, jóvenes adultos en 2020
Nueno Iniesta, José LuisArtículo ART-1894MarketingAunque no tienen un gran poder adquisitivo, los adolescentes juegan un papel crucial en muchas decisiones de compra. Además, de su comportamiento y actitudes en relación al consumo dependerá el futuro (y la sostenibilidad) de muchas empresas. Por ello, invertir en el conocimiento de este target es una decisión rentable a largo plazo. Si tenemos en cuenta el reequilibrio de la renta que se está produciendo en las economías emergentes, y que...Desde 8,20 €
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Losing (Ownership) Control
Smith, KenArtículo HBS-F0906F-EDirección estratégicaGlobal industry restructuring is driving a dramatic increase in cross-border acquisitions, and some countries - notably the United States, the United Kingdom, and Canada - are selling a lot more than buying. To remain competitive, they should take action on three levels.Desde 8,20 €
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Life's Work: Boris Johnson
Johnson, Boris; Beard, AlisonArtículo HBS-R1412L-ELondon mayor Boris Johnson has been a magazine editor and a shadow cabinet minister for the UK's Conservative Party; he is also the author of several books. In this edited interview he discusses work-life balance, influence, and ambition.Desde 8,20 €
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How to Convince Skeptical Investors
Huy, Q.; Zott, ChristophArtículo ART-1604-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasEntrepreneurs who succeed in obtaining investment funding are those who know that establishing credibility matters a great deal. The authors identify at least four types of action strategies that entrepreneurs use to create the right impression. By skillfully employing several symbolic yet practical actions, entrepreneurs with little previous track record can gain the confidence of resource providers. In the race for scarce resources, more manage...Desde 8,20 €
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Teens Today, Young Adults in 2020
Nueno Iniesta, José LuisArtículo ART-1894-EMarketingThe future and sustainability of many companies will depend to a great extent on teenagers¿ behavior and attitudes toward consumption. As such, getting to know this key group now will pay off in the long term when they become young adults. Based on the latest findings of an international study of teenagers across eight countries, the author anticipates some of the main consumption patterns that will affect the business world in 2020. In particula...Desde 8,20 €