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Bonnier News In 2019: Driving Take-Off of Digital Publishing
Burgelman, Robert; Melvin, SheilaCaso SGSB-SM327-EDirección estratégicaWhen Anders Eriksson was appointed CEO of Bonnier News in June 2016, he took the helm of a storied Swedish media business in the midst of a momentous transformation. Bonnier News included three of Sweden’s most important newspapers—Dagens Nyheter (DN), the national paper of record; Dagens Industri (DI), the top business daily; and Expressen, a tabloid that reached roughly half of the country’s population—and the southern Swedish daily HD–Sydsven...Desde 8,20 €
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Bonnier News in 2016 and Beyond: Balancing Legacy and Innovation
Burgelman, R; Melvin, SCaso SGSB-SM251-EDirección estratégicaBonnier News was Sweden’s leading media group and a paragon in the nation’s cultural, economic, and political circles. It was one of six divisions of Bonnier AB, a company founded by Gerhard Bonnier in 1804 that remained wholly owned by the Bonnier family, with 8,000 employees and operations in 15 countries. Bonnier News, which published three major papers in Stockholm, Dagens Nyheter, Dagens Industri, and Expressen and the southern Swedish dai...Desde 8,20 €
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BoKlok's Housing for the Many People: On-the-Money Homes for Pinpointed Buyers
Burgelman, Robert; Fischer, Martin; Sutherland, MargotCaso SGSB-SM298A-EDirección estratégicaJonas Spangenberg, CEO of BoKlok, an entrepreneurial industrialized construction venture focused on providing low-cost housing to a sharply defined, relatively low-price market segment, must identify and manage forces within three contexts as he develops and guides BoKlok’s growth strategy: the residential construction industry, and Skanksa and IKEA, BoKlok’s parent companies. Students are asked to consider Spangenberg’s strategic actions in rel...Desde 8,20 €