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Fonterra
Bell, David E.; Shelman, MaryCaso HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Desde 8,20 €
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Fonterra, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-513076-ETeaching Note for 512003Desde 0,00 €
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Queensland Sugar Limited
Bell, David E.; Shelman, MaryCaso HBS-508038-EMarketingUntil industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers are threatening to leave the group and market on their own. Their primary objection is to QSL's board structure, which is currently divided equally between millers, growers, and inde...Desde 8,20 €
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Zespri, Teaching Note
Alvarez, Jose B.; Shelman, MaryNota del Instructor HBS-511103-EDirección estratégicaTeaching Note for 511001.Desde 0,00 €
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Zespri
Alvarez, Jose B.; Shelman, MaryCaso HBS-511001-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Consumer response has been positive and Zespri has begun to grow kiwifruit outside...Desde 8,20 €