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Apple Inc. in 2018
Yoffie, David B.; Baldwin, EricCaso HBS-718439-EDirección estratégicaMany observers worried about what would happen to Apple when Steve Jobs died in 2011. But Apple had performed above everyone's expectations in Cook's six years as CEO. Apple's core business - the iPhone - continued to deliver spectacular results. In addition, Cook was aggressively introducing new products, ranging from Apple Watch to HomePod. Cook also had the world's biggest balance sheet to invest in new technologies and markets. The total num...Desde 8,20 €