Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Salty Snacks
John DawesEjercicio IVEY-9B10A015-EMarketingThe Salty Snacks case is a data analysis exercise using Excel. The case uses real data from a consumer goods panel. It presents the student with a table of purchase duplications for a set of salty snack brands, and the student's task is to identify the competitive structure of the market, that is, which brands compete more intensely with each other. The task is similar to what brand managers in consumer goods companies face on a regular basis. Th...Desde 8,20 €
-
Industry Identification Exercise: Australia
Mark Brosnan; Kim KercherEjercicio IVEY-W32386-EContabilidad y controlIn this exercise, students are required to match eleven unidentified companies to the relevant industry group in which they operate, based on the Global Industry Classification Standards (GICS). Students are provided with a description of the eleven GICS and the financial information of the eleven companies. Each company is listed on the Australian Securities Exchange (ASX). While the exercise has an Australian focus, international students shoul...Desde 8,20 €