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Coopers Brewery
Graham HubbardCaso IVEY-9B08M016-EDirección estratégicaThis case is about how Coopers Brewery, a very small family-owned fourth generation family business, fought off a determined takeover bid by an international brewer. Although the takeover bid formally began in 2005, it had its origins in 1983, so the case illustrates how and why organizations get involved with each other and how that can play out in unexpected ways later on. Although the case detail is about the takeover bid, it is designed prima...Desde 8,20 €
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Yumcha.com.au
Nicole R.D. Haggerty; Rohan BelliappaCaso IVEY-9B10M038-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónSet in November 2007, the case is about a soon-to-launch social networking website (Yumcha) in Australia intended for the country's significant Asian population and diaspora. The case describes the process that Yumcha's founder went through in establishing the entity, including her initial motivations and business rationale. The case goes on to describe the dilemma facing the founder in choosing a web developer for the site, including whether to ...Desde 8,20 €
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Rebranding Gallagher
Deshpande, Rohit; Wong, Keith Chi-hoCaso HBS-511098-EMarketingSteve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand consultants, Tucker devised an umbrella brand strategy that would instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel P...Desde 8,20 €
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Fairstar Heavy Transport (B)
Subramanian, Guhan; Ghosh, RheaCaso HBS-911042-ESupplements the (A) case.Desde 5,74 €
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Salty Snacks
John DawesEjercicio IVEY-9B10A015-EMarketingThe Salty Snacks case is a data analysis exercise using Excel. The case uses real data from a consumer goods panel. It presents the student with a table of purchase duplications for a set of salty snack brands, and the student's task is to identify the competitive structure of the market, that is, which brands compete more intensely with each other. The task is similar to what brand managers in consumer goods companies face on a regular basis. Th...Desde 8,20 €
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Australia: Commodities and Competitiveness, Teaching Note
Alfaro, Laura; Vietor, Richard H.K.; White, HilaryNota del Instructor HBS-713063-EEconomíaTeaching Note for 713015Desde 0,00 €
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Resuscitating Monitter, Teaching Note
Edelman, Benjamin; Sun, WeiNota del Instructor HBS-916007-EIniciativa emprendedoraTeaching note for case 915027.Desde 0,00 €
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Barber Cardiosystems, Teaching Note
Gulati, Ranjay; Myers, Paul S.Nota del Instructor HBS-919506-ELiderazgo y Dirección de personasTeaching note for case 919505.Desde 0,00 €
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Toyota Australia in Peril
Veena Keshav PailwarCaso IVEY-9B15M007-EDirección estratégicaWhen General Motors Holden announces its plan to exit from car manufacturing in Australia, Toyota faces a decision dilemma amid losses and adverse business and economic conditions. Should it continue as the country’s sole vehicle manufacturer and wait for business and economic scenarios to change favourably, or should it exit the market? Toyota’s position is assessed by applying microeconomics concepts, including the optimal scale of operation, m...Desde 8,20 €
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Austal, Ltd. A
Shih, Willy; Pierson, Margaret; Lau, DawnCaso HBS-613025-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed the construction of its first LCS, but the global economic crisis put the company in a difficult position. Its ...Desde 8,20 €