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BeefLedger: Cross-Border Beef Supply Chain Based on Blockchain Technology
Yu Gong, Chen Zhang, Steve Brown, Jiang DuanCaso IVEY-W25034-EServicios y operaciones, Tecnologías de la informaciónFood safety and fraud were long-standing issues in China. For some imported products, such as Australian beef steak, food fraud could be a massive issue: consumers could purchase the wrong or even harmful products, and legitimate brands subsequently lost sales and reputation. BeefLedger Ltd. (BeefLedger) was an Australian blockchain start-up company that aimed to solve these issues by using blockchain technology to supply authentic beef products ...Desde 8,20 €
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Yumcha.com.au
Nicole R.D. Haggerty; Rohan BelliappaCaso IVEY-9B10M038-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónSet in November 2007, the case is about a soon-to-launch social networking website (Yumcha) in Australia intended for the country's significant Asian population and diaspora. The case describes the process that Yumcha's founder went through in establishing the entity, including her initial motivations and business rationale. The case goes on to describe the dilemma facing the founder in choosing a web developer for the site, including whether to ...Desde 8,20 €