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Yushan Bicycles: Learning to Ride Abroad
Bartlett, Christopher A.; Myers, Paul S.Caso HBS-917539-EDirección estratégicaYushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and by shifting its product mix toward higher-margin models sold through specialty bicycle retail shops. However, the manager of its new Australian subsidiary has taken a different approach that focuses on selling lower-priced models through large sporting-goods ret...Desde 8,20 €