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Iraq: A Land Between Two Rivers, Teaching Note
Fabbe, Kristin E.Nota del Instructor HBS-719066-EEconomíaTeaching note for case 717033.Desde 0,00 €
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Fonterra
Bell, David E.; Shelman, MaryCaso HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Desde 8,20 €
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Zespri Grows
Bell, David E.; Kindred, NatalieCaso HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Desde 8,20 €
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Fonterra, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-513076-ETeaching Note for 512003Desde 0,00 €
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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnNota del Instructor HBS-519069-EMarketingTeaching note for case 519047.Desde 0,00 €
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Crescent Petroleum-Dana Gas: Negotiate, Mediate, Arbitrate
Fabbe, Kristin E.; Reinert, Sophus A.; Cisneros, NathanCaso HBS-718052-EEconomíaDesde 8,20 €
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Zespri, Teaching Note
Alvarez, Jose B.; Shelman, MaryNota del Instructor HBS-511103-EDirección estratégicaTeaching Note for 511001.Desde 0,00 €
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Zespri
Alvarez, Jose B.; Shelman, MaryCaso HBS-511001-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Consumer response has been positive and Zespri has begun to grow kiwifruit outside...Desde 8,20 €