Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Fonterra
Bell, David E.; Shelman, MaryCaso HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Desde 8,20 €
-
Zespri Grows
Bell, David E.; Kindred, NatalieCaso HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Desde 8,20 €
-
Fonterra, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-513076-ETeaching Note for 512003Desde 0,00 €
-
Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnNota del Instructor HBS-519069-EMarketingTeaching note for case 519047.Desde 0,00 €
-
Phenicoptere: Taking GLOV Global
Aleksandra WasowskaCaso IVEY-9B18M168-EDirección estratégica, Iniciativa emprendedoraOn September 15, 2014, the chief executive officer and the vice-president of the start-up Phenicoptere Ltd. were heading home to Poland. They were returning from a meeting with Armelle S.A. in Marseille, France about selling their innovative product—a makeup-removal glove called GLOV, in Armelle S.A.’s global retail chain. “Isn’t it exciting?” asked the chief executive officer, how often does such a small firm get a chance to talk to the buyers o...Desde 8,20 €
-
RMS Teleinformatics' CEO - Between the Devil and the Deep Blue Sea: When the Interest of Shareholders and the Company Are at Odds
Moszoro, Marian; Jamro, KonradCaso E-140-EGobierno corporativoRMS Teleinformatics is a high-tech, privately owned company which has been active in the Polish market for 18 years, with over 40 million EUR of revenue. Its CEO wants to grow the company and ensure a better future. He therefore negotiates an investment from a private equity fund (PE). However, the owner of the company and the main shareholder (98% of shares) are against PE, because, according to the five-year projections, the company will be bet...Desde 8,20 €
-
Zespri, Teaching Note
Alvarez, Jose B.; Shelman, MaryNota del Instructor HBS-511103-EDirección estratégicaTeaching Note for 511001.Desde 0,00 €
-
Zespri
Alvarez, Jose B.; Shelman, MaryCaso HBS-511001-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Consumer response has been positive and Zespri has begun to grow kiwifruit outside...Desde 8,20 €
-
-
Tequila Mobile SA, Teaching Note
Halaburda, Hanna; Surma, JerzyNota del Instructor HBS-712473-EDirección estratégicaTeaching Note for 712453.Desde 0,00 €