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Power Is the Great Motivator (HBR Classic) (Spanish version)
McClelland, David C.; Burnham, David H.Artículo HBS-R0301JLiderazgo y Dirección de personasNowadays, with organizations growing ever flatter and responsibility being pushed further down the ranks, admitting to a desire for power is a little out of fashion. But as the research in this 1976 classic HBR article shows, power is essential to good management. In fact, when it comes to managing big companies, the desire for power--that is, a manager's desire to have an impact, to be strong and influential--is more important than the need to g...Desde 8,20 €
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America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)
McDonald, Rory; MacCormack, Alan; Ampelas, VanessaCaso HBS-616045-EServicios y operacionesFour teams across the world are furiously designing, building, testing, and learning to sail a boat that would be one of a kind, in order to win the 2013 America's Cup. Choosing the best development path was a challenge as the teams had less than three years to prepare, and each decision would affect the performance of the boat as well as the duration of the sailors' training. The case traces the dilemma faced by the favorite, ORACLE TEAM USA (OT...Desde 8,20 €
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Fonterra
Bell, David E.; Shelman, MaryCaso HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Desde 8,20 €
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New Zealand: Measuring What Matters
Joshua Foster; Adam GrisoliaCaso IVEY-W36937-EDirección estratégica, EconomíaIn the spring of 2019, Grant Robertson, New Zealand’s finance minister, was in the process of developing New Zealand’s first-ever Wellbeing Budget. The prime minister of New Zealand, Jacinda Ardern, had spoken publicly about her vision to rethink how the government identified and set its priorities. Ardern was poised to push against a decades-old practice of using a country’s gross domestic product (GDP) as a proxy for the well-being of its citiz...Desde 8,20 €
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Zespri
Alvarez, Jose B.; Shelman, MaryCaso HBS-511001-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Consumer response has been positive and Zespri has begun to grow kiwifruit outside...Desde 8,20 €
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Transpower New Zealand: Evaluating Board Performance
Groysberg, Boris; Healy, Paul M.; Abbott, Sarah L.Caso HBS-416024-ELiderazgo y Dirección de personasMark Verbiest, Chairman of Transpower New Zealand, initiated a performance review of Transpower's board of directors. The review, which took four months to complete, provided board members with individualized feedback on their performance, as well as information on how the overall board functioned as a team. As Verbiest considered the feedback from this process he questioned, was Transpower's board operating at optimal performance levels? Was Tra...Desde 8,20 €
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Hard Side of Change Management (Spanish version)
Sirkin, Harold L.; Keenan, Perry; Jackson, AlanArtículo HBS-R0510GLiderazgo y Dirección de personasproject duration, particularly the time between project reviews; integrity of performance, or the capabilities of project teams; the level of commitment of senior executives and staff; and the additional effort required of employees directly affected by the change. The DICE framework is a simple formula for calculating how well a company is implementing, or will be able to implement, its change initiatives. The framework comprises a set of simpl...Desde 8,20 €
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The a2 Milk Company
Esty, Benjamin C.; Fisher, DanielCaso HBS-719424-EDirección estratégicaThe a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and that protein may be related to other health problems (e.g., diabetes), a2MC sells dairy products containing the A2 protein only primarily in Australia and China. With sales of NZ$730 ...Desde 8,20 €
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Preparing for a Pandemic (Spanish version)
Staples, Jeffrey; Dowell, Scott F.; Bresee, Joseph S.; Nohria, Nitin; Bennis, Warren G.; Fischhoff, Baruch; MacGowan, William; Brilliant, Larry; Susser, Peter; Cooper, Sherry; Dobson, Wendy; Golden, Brian R.Artículo HBS-F0605AThis month, all of Harvard Business Review's Forethought contributions address avian influenza, its potential to become a pandemic, and the red flags this possibility raises for businesses. Jeffrey Staples warns that the H5N1 strain of the avian flu represents a new class of global threat and urges companies to plan accordingly. Scott F. Dowell and Joseph S. Bresee show how mutations of the virus could boost its ability to spread from person to p...Desde 8,20 €
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The Christchurch Earthquake and Crusaders Rubgy (B)
Murray J. Bryant; Brad EvansCaso IVEY-9B12C042-EDirección estratégica, Liderazgo y Dirección de personasThis case is a supplement to The Christchurch Earthquake and Crusaders Rugby (A).Desde 5,74 €