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Yola: Managing Multiple Challenges
Helena Barnard; Bryan MuirCaso IVEY-9B10M031-EDirección estratégica, Liderazgo y Dirección de personasThe South-African founder of Yola, a San Francisco-based company that provides simple website creation software, has developed a vibrant business that went from eight to more than 40 employees in only a year. He has secured two rounds of funding from a South African venture capitalist, and the growth in the Yola user base has been exceeding that predicted in the business plan. Yet the business faces multiple challenges. There are offices in both ...Desde 8,20 €
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Microsoft South Africa: Corporate Entrepreneurship and Innovation
Helena Barnard; Jonathan MarksCaso IVEY-9B14M161-EDirección estratégica, Iniciativa emprendedoraA new managing director of Microsoft South Africa was appointed in 2007 at a low point in Microsoft South Africa’s dominance of the software industry. He set out to address the issues by focusing on four pillars: people (employees), partnerships, revenue and local relevance. The latter included regulatory compliance requirements regarding social transformation and meeting the stringent Broad Based Black Economic Empowerment codes. The managing di...Desde 8,20 €
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Capitec Bank: Leveraging Banking Innovations to Attract Wealthier Customers
Helena Barnard; Gwen AnsellCaso IVEY-9B12M095-EDirección estratégicaCapitec Bank was a new bank established at the end of apartheid to offer banking services and loans to the large numbers of low-income potential customers newly opened to economic progress and aspiration by the end of the discriminatory system. The banking context was dominated by four major and long-established banks characterized by conservative legacy practices. Capitec planned to create an innovative offering to serve the low-income market an...Desde 8,20 €
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Deposita - Whether to Dominate the Value Chain or Not
Helena BarnardCaso IVEY-9B08M072-EDirección estratégica, Iniciativa emprendedoraPost-Apartheid South Africa has been characterized by high levels of crime, but also by sustained increases in the income levels of the previously disadvantaged black community. Cash is the preferred method of payment for new entrants into an economy, but it is also an attractive target for criminals. Deposita has seized the business opportunity presented by this tension, and developed an automated banking machine, basically an ATM in reverse. As...Desde 8,20 €
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Danimal in South Africa: Management Innovation at the Bottom of the Pyramid
Verity Hawarden; Helena BarnardCaso IVEY-9B10M099-EDirección estratégica, Iniciativa emprendedoraThis case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created specifically for the market at the base of the pyramid. It explains how management of the product line embodied the various innovation opportunities and challenges presented. The concept was initially introduced in order to assess the feasibility of profitably servicing this market. However, the pr...Desde 8,20 €