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Banking on Social Media (B)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCaso IVEY-9B14A071-EDirección estratégica, MarketingThis case is a supplement to Banking on Social Media (A), 9B14A070.In January 2013, First National Bank (FNB) launches the “You Can Help” brand campaign, which calls for change and is based on the bank’s research on South African children’s hopes for the country. The campaign receives mixed reactions from political parties, with the governing African National Congress declaring, “This isn’t an advert — it’s a political statement. An attack on the...Desde 5,74 €
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Growing the Mamas & Papas Brand
Michael Goldman; Jennifer Lindsey-RentonCaso IVEY-9B11A044-EDirección estratégica, Iniciativa emprendedora, MarketingNawaal Motlekar is the managing director of Kwenta Media and founding editor of Mamas & Papas, a recently launched parenting magazine in South Africa. From her early entrepreneurial experiences, Motlekar developed a personal and professional interest in parenting magazines. As a Black South African woman married to an Indian man in an increasingly multi-racial and multi-cultural society, Motlekar recognized a gap for a parenting magazine that wou...Desde 8,20 €
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Jacques Faul and Cricket South Africa
Michael Goldman; Karl Hofmeyr; Jennifer Lindsey-RentonCaso IVEY-9B15C035-EDirección estratégica, Liderazgo y Dirección de personasFollowing the board’s suspension of the chief executive officer (CEO) due to a corruption scandal, Cricket South Africa (CSA) appointed an acting CEO in March 2012. After successfully restoring the organization’s damaged reputation, re-establishing the confidence of existing sponsors and attracting new corporate partners within his first four months, the acting CEO submitted his letter of resignation. In it, he cited hostility from some members o...Desde 8,20 €
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Banking on Social Media (A)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCaso IVEY-9B14A070-EDirección estratégica, MarketingFirst National Bank (FNB), one of South Africa’s “Big Four” banks, has, under the stewardship of its CEO, invested in a strategy of innovation to grow its market presence in South Africa, other emerging-market African countries and India. In line with its strategy to lead digital banking in South Africa, FNB has invested in building a social media strategy to enable the brand to strengthen its relationships with customers, through building custom...Desde 8,20 €
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Business Systems Group and the Triathlon Sponsorship Question
Michael Goldman; Jennifer Lindsey-RentonCaso IVEY-9B13A052-EDirección estratégica, Iniciativa emprendedora, MarketingAWARD WINNING CASE - 2014 Emerald/AABS Case Study Competition. In December 2012, the CEO of the professional services company Business Systems Group (BSG) called his management team together to evaluate the firm’s continued sponsorship of the BSG Triathlon Series. The previous five years of the sponsorship were considered a worthwhile investment by the business, although the relationship with Triathlon South Africa (TSA) was becoming increasingly...Desde 8,20 €