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Scuby's Enterprises: Starting a Business in Ghana
Francis Ayensu; Nicole R.D. Haggerty; Julianna Faircloth; Helen Fisher; David MacNicolCaso IVEY-9B14M041-EDirección estratégica, Iniciativa emprendedoraIn October 2011, a young entrepreneur in Ghana faced a critical moment. Given his degree in marketing from the Ghana Institute of Management and Public Administration and his past work experience running a retail clothing store, he was confident he could branch out and start his own photocopying service in his hometown of Koforidua, where there was a distinct undersupply of photocopying services. The proposed store would be located near All Natio...Desde 8,20 €