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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCaso HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Desde 8,20 €
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Pearson Affordable Learning Fund
Chu, Michael; Dessain, Vincent; Maslauskaite, KristinaCaso HBS-315109-EAn in-house venture capital fund for affordable private schools at the base of the pyramid established by Pearson, the world's largest education company, PALF sought to invest in business models providing superior educational outcomes in emerging markets on a profitable and scalable basis. With Pearson's overall strategy shifting from the developed to the developing world and from a supplier of books to a host of other learning products and servi...Desde 8,20 €