Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
DeliverMeal Ivory Coast: Addressing Headquarters' Demands (Simplified Chinese Version)
Benoit Decreton; Phillip C. Nell; Alison E. HolmCaso IVEY-9B17MC048-EDirección estratégicaIn 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.The local business development manager at DeliverMeal’s Ivory Coast su...Desde 8,20 €
-
DeliverMeal Ivory Coast: Addressing Headquarters' Demands
Benoit Decreton; Phillip C. Nell; Alison E. HolmCaso IVEY-9B17M048-EDirección estratégicaIn 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.The local business development manager at DeliverMeal’s Ivory Coast su...Desde 8,20 €
-
LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions
Singfat Chu; Nitesh PandeyCaso IVEY-9B17E004-EDirección estratégica, Gobierno corporativoIn early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of Mic...Desde 8,20 €