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mjunction: The Branding Dilemma
Sanjeev Tripathi; Mahul BrahmaCaso IVEY-9B19A058-EDirección estratégica, MarketingBy mid-2019, more than the 18 years since its inception, mjunction had grown to become India's largest e-commerce player and the world's largest e-marketplace for steel. The company had extended its presence to multiple business units, such as coaljunctioDesde 8,20 €
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Qihoo (Spanish version)
Zhu, FengCaso HBS-616S14Servicios y operacionesQihoo, una de las mayores empresas de Internet en China hoy en día, fue fundada en 2005. La empresa inició su negocio, ofreciendo un producto de software de seguridad, y rápidamente dominó el mercado en China después de su movimiento inusual de dar su producto de forma gratuita en 2009. Más tarde, se amplió su oferta para cubrir un amplio espectro de productos de Internet y de seguridad móvil. En 2012 la compañía lanzó su propio motor de búsqueda...Desde 8,20 €
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Magic Bus: From Childhood to Livelihood
Rangan, V. Kasturi; Gandhi, Vikram; Raina, Anjali; Chawla, RachnaCaso HBS-518005-EFounded in 1999, by Matthew Spacie to give poor children an opportunity to play, Magic Bus had evolved to a leading social enterprise engaged in sports for development, holistic childhood development, and livelihood training for youth between the ages of 6 to 18. By 2017, there were 400,000 children in its various programs. The organization had been through three phases of growth. The case poses the question what the fourth phase should look like...Desde 8,20 €
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Boosting Boost: Charting Growth Opportunities
Jaydeep Mukherjee; Sriram PadmanabhanCaso IVEY-9B15A003-EDirección estratégica, MarketingThe general manager of GlaxoSmithKline India has been tasked to increase annual sales of the health food drink Boost to upwards of 18 per cent, without any significant change in contribution margins.Repositioning the brand could increase the size of the target market, but may also jeopardize the brand’s sharply defined positioning. Attempting expansion of the distribution network, where the competition is strong and deeply entrenched, might strai...Desde 8,20 €
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Agarwal Packers and Movers Limited: Relocating Emotions
Anupama PrasharCaso IVEY-9B19A003-EIniciativa emprendedora, MarketingIn September 2018, the leadership team of Agarwal Packers and Movers Limited (APML) gathered for a meeting at the company’s headquarters, located in the heart of New Delhi, India. The founder was considering whether the company should go public by the end of 2019. Since APML’s inception in 1987, the team had worked hard to create a healthy brand recall, establish customer loyalty, and build a robust financial base. However, in the 18 months leadi...Desde 8,20 €
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Customer Management at Magellan Savings Bank Of Philippines
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanCaso IVEY-9B20A038-EDirección estratégica, MarketingIn June 2019, a newly promoted branch manager of a bank in Davao City, Philippines, must recommend to the bank’s head office who among six loan applicants will obtain loans from the branch. She has received applications for ₱24 million in loans but can only grant ₱18 million. The branch manager needs to (a) decide how much to loan and to which customers, (b) find ways to retain valuable customers and acquire new ones, and (c) consider new avenues...Desde 8,20 €
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Ana by Karma: One Scarf, One Hope
Lei Li; Sophie Fei ZhuCaso IVEY-9B17M062-EDirección estratégica, Iniciativa emprendedoraIn 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate Bhutanese woman soon evolved into a journey to empower women in Bhutan to use their creative talents to become financially independent. As a result of her own charming personality and communication skills, the chartered accountant mobilized a team of volunteers to promote scarves that were hand...Desde 8,20 €
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Operation Bramble Bush (A)
Levav, Jonathan; Melvin, Sheila; Assenheim, OmriCaso SGSB-OM39A-ELiderazgo y Dirección de personasIn the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched “Operation Desert Storm” with an air offensive against Iraq...Desde 8,20 €
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Operation Bramble Bush (B)
Levav, Jonathan; Melvin, Sheila; Assenheim, OmriCaso SGSB-OM39B-ELiderazgo y Dirección de personasIn the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched “Operation Desert Storm” with an air offensive against Iraq...Desde 5,74 €
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Molycorp: Financing the Production of Rare Earth Minerals (A), Teaching Note
Esty, Benjamin C.; Mayfield, E. ScottNota del Instructor HBS-216020-EFinanzasMolycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower than expected revenues and earnings for the second quarter of 2012. In response to the announcement, its stock price fell 29% (its stock price had fallen from $77 to $11 in the past 1...Desde 0,00 €