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Rebranding Gallagher
Deshpande, Rohit; Wong, Keith Chi-hoCaso HBS-511098-EMarketingSteve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand consultants, Tucker devised an umbrella brand strategy that would instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel P...Desde 8,20 €
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Vivian Lowery Derryck and African Governance, Teaching Note
Yatsko, PamelaNota del Instructor HBS-ALI023-ETeaching note for case ALI002.Desde 0,00 €
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Liberia
Werker, Eric; Beganovic, JasminaCaso HBS-712011-EEconomíaFrom 1989 to 2003 civil war raged in Liberia, causing GDP per capita to drop an unprecedented 90% from peak to trough. The roots of Liberia's conflict and economic decline are complex and intertwined, resting on over a century of discriminatory elite rule and twisted by ethnic politics during a military dictatorship. By late 2011, eight years of post-conflict government have restored basic order, re-opened the country to foreign investors, and ju...Desde 8,20 €