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Tolaram: Innovating in Africa
van Bever, Derek C.M.; Ojomo, EfosaCaso HBS-317013-EIniciativa emprendedoraTolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie noodles. But in order to truly target the local market, Tolaram decided to build manufacturing and distribution capabilities in Nigeria at time when conventional wisdom advised against i...Desde 8,20 €