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Caf Kenya, Teaching Note
Applegate, Lynda M.; Kindley, James T.Nota del Instructor HBS-920552-EIniciativa emprendedoraTeaching note for case 920551.Desde 0,00 €
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Magellan Boatworks, Teaching Note
Quelch, John A.; Kindley, James T.Nota del Instructor HBS-917548-EMarketingTeaching note for case 917547.Desde 0,00 €
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Caf Kenya
Applegate, Lynda M.; Kindley, James T.Caso HBS-920551-EIniciativa emprendedoraThis case describes Caf Kenya, a Kenyan-based chain of casual quick-food restaurants. The chain was started in 2011 in Nairobi by Nekesa Kuria. Kuria started Caf Kenya and grew it by reinvesting profits into company stores and through franchising. She also concentrated on getting the details right, and she helped this effort by hiring the best people possible. Further, she feels a responsibility to help other African women succeed as business...Desde 8,20 €
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Brannigan Foods: Strategic Marketing Planning, Teaching Note
Quelch, John A.; Kindley, James T.Nota del Instructor HBS-913546-EMarketingTeaching Note for Product #913545.Desde 0,00 €
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Hunley, Inc.: Casting for Growth, Teaching Note
Quelch, John A.; Kindley, James T.Nota del Instructor HBS-919502-EMarketingTeaching note for case 919501.Desde 0,00 €
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Katherine Schuler at Boxes & Bins, Inc., Teaching Note
Hill, Linda A.; Kindley, James T.Nota del Instructor HBS-916502-ELiderazgo y Dirección de personasTeaching note for case 916501.Desde 0,00 €
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Clique Pens: The Writing Implements Division of U.S. Home, Teaching Note
Cespedes, Frank V.; Kindley, James T.Nota del Instructor HBS-914526-EMarketingTeaching Note for 914525.Desde 0,00 €
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Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Teaching Note
Deighton, John; Kindley, James T.Nota del Instructor HBS-913569-EMarketingTeaching Note for Product #913568.Desde 0,00 €
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Brannigan Foods: Strategic Marketing Planning
Quelch, John A.; Kindley, James T.Caso HBS-913545-EMarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Desde 8,20 €
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Magellan Boatworks
Quelch, John A.; Kindley, James T.Caso HBS-917547-EMarketingMagellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017. Important questions abound. Can Robinson's team increase sales even with a lower budget? Should the company reallocate its advertising and promotion budget? Should Robinson consider chan...Desde 8,20 €