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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaNota del Instructor HBS-511026-EMarketingTeaching Note for 510092.Desde 0,00 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCaso HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Desde 8,20 €
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Comcast Corporation, Teaching Note
Elberse, AnitaNota del Instructor HBS-511085-EMarketingTeaching Note for 507080.Desde 0,00 €
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Comcast Corp.
Elberse, Anita; Schreiber, JasonCaso HBS-507080-EMarketingIn October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on regular "linear" viewership of programs airing every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising...Desde 8,20 €
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Octone Records, Teaching Note
Elberse, AnitaNota del Instructor HBS-511084-EMarketingTeaching Note for 507082 and 511031.Desde 0,00 €
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Club Atletico Boca Juniors, Teaching Note
Elberse, AnitaNota del Instructor HBS-509076-EMarketingTeaching Note for [508056].Desde 0,00 €
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Maria Sharapova: Marketing a Champion (B)
Elberse, Anita; Golod, MargaritaCaso HBS-507066-EMarketingSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €
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Octone Records
Elberse, Anita; Ofek, ElieCaso HBS-507082-EMarketingIn February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass marketing campaigns once an artist was ready for "prime time....Desde 8,20 €
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Grand Central Publishing, Teaching Note
Elberse, AnitaNota del Instructor HBS-508089-EMarketingTeaching Note for [508036].Desde 0,00 €
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Shonda Rhimes' ShondaLand, Teaching Note
Elberse, AnitaNota del Instructor HBS-516089-EMarketingTeaching note for case 516026.Desde 0,00 €