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Half-Truth of First-Mover Advantage (Spanish version)
Suarez, Fernando F.; Lanzolla, GianvitoArtículo HBS-R0504JDirección estratégicaMany executives take for granted that the first company in a new product category gets an unbeatable head start and reaps long-lasting benefits. But that doesn't always happen. The authors of this article discovered that much depends on the pace at which the category's technology is changing and the speed at which the market is evolving. By analyzing these two factors, companies can improve their odds of succeeding as first movers with the resour...Desde 8,20 €