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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy
Michael Taylor; Robert BremnerCaso IVEY-9B12A038-EDirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy (Spanish version)
Michael Taylor; Robert BremnerCaso IVEY-9B12AS038Dirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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Best Optical
Michael Taylor; Ken MarkCaso IVEY-9B11A013-EDirección estratégica, Iniciativa emprendedora, MarketingThe new vice president and general manager of Best Optical Ltd. is trying to formulate a strategy in response to his competitors’ actions. Best Optical is a distributor of vision hardware and other distributors are buying up retail outlets and threatening to shut Best Optical out of the market. The vice president has to decide how to respond to the threat and what implications his response will have on Best Optical’s business.Desde 8,20 €
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Hill & Levene Schools of Business : 2020s Business Education
Dwight Heinrichs; Michael TaylorCaso IVEY-W26088-EDirección estratégica, MarketingThe Hill & Levene Schools of Business (HLSB) Paul J. Hill Business School at the University of Regina, were considering widely divergent strategic alternatives, in what was expected to be a new and permanently altered post Covid-19 competitive environmentDesde 8,20 €
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Paramount Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021C-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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Bolster Electronics: Dealing with Dealer Demands
Michael Taylor; Mark B. VandenboschCaso IVEY-9B12A050-EIniciativa emprendedora, MarketingThis B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers w...Desde 8,20 €
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Dot Autonomous Power Platform: The Future Of Farming
Dwight Heinrichs; Michael Taylor; Marco CoppolaCaso IVEY-9B19A055-EIniciativa emprendedora, MarketingThe Dot autonomous agricultural platform, manufactured by SeedMaster Manufacturing, an innovative farm equipment manufacturer in White City, Saskatchewan, was a driver-less vehicle designed to replace the farm tractor. This vehicle allowed large-scale farDesde 8,20 €
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TELUS: The Public Mobile Brand Acquisition Decision
Michael Taylor; Brooke Cooper; Sarah DicksonCaso IVEY-9B17A049-EMarketingIn 2014, TELUS Communications (TELUS) acquired Public Mobile Holdings Inc., a small, money-losing, wireless carrier that operated in the lower, price-sensitive tier of the market. TELUS had not previously competed in the lower tier of the market, which had a history of low revenues per customer and low customer retention. The director of Mobility Marketing at TELUS faced the decision of what to do with this newly acquired brand. He was considerin...Desde 8,20 €
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Rethinking B-Sc’ool Apparel at Hill
Dwight Heinrichs; Michael TaylorCaso IVEY-9B20A009-EIniciativa emprendedora, MarketingIn October 2018, the president of a business school student (BSS) society must decide on the viability of marketing a line of business school apparel. The school had been selling its brand of products with moderate success and the president had to determine the best option going forward. She faced a number of decisions: How to increase sales? What should be included in the clothing line? Should the product line be branded under the school’s or th...Desde 8,20 €
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Premiere Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021D-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €