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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
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Alibaba Group's Corporate Values
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B15C010-EDirección estratégica, Liderazgo y Dirección de personasA merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to t...Desde 8,20 €
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Wensli Silk: Succession and International Luxury Branding
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B16C023-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn 2011, China-based Wensli Group’s newly appointed chairwoman was preparing to transform the company’s silk business into a global luxury brand. It was a lofty goal for a company that started out as a township silk factory before growing into the largest silk-producing company in China. Tapping into the luxury market, however, presented a challenge because Chinese companies were better known for producing cost-conscious products. That meant Wens...Desde 8,20 €
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Xiangdu: Succession of Entrepreneurial Spirit
Jean Lee; Liman ZhaoCaso IVEY-9B18C002-EIniciativa emprendedora, Liderazgo y Dirección de personasThis case discusses the question of the inheritance of power and entrepreneurial spirit in the family run Xinjiang Yier High Technique Agriculture Company and its wine brand and subsidiary Xinjiang Xiangdu Winery Co. Ltd. (Xiangdu). In 1998, the company’s founder took her family to break new ground for growing grapes in the vast expanse of the Gobi Desert. In 2002, she founded Xiangdu, and the company’s focus gradually shifted from grape growing ...Desde 8,20 €
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Midea Group: Founder to CEO Succession
Ziqian (Stella) Zhao; Jean LeeCaso IVEY-9B17C012-ELiderazgo y Dirección de personasMidea Group Co., Ltd. was a white goods empire built by its Chinese founder over several decades; consequently, the Midea brand led the home appliance industry in China. In August 2012, the 70-year-old founder and chairman retired as board chairman. The founder’s chosen successor was a 45-year-old professional manager and the former chairman and chief executive officer of one of Midea Group’s firms. This manager faced a grim situation as he took ...Desde 8,20 €
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Leading Change at Michelin's Shanghai Factory (B)
Jean Lee; Rebecca Chung; Jianhua (Jenny) Zhu; Chun (Jane) XieCaso IVEY-9B14C013-EDirección estratégica, Liderazgo y Dirección de personasThis is a supplement to 9B14C012.Desde 5,74 €
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JD.Com: HR Management Challenges Arising from Rapid Growth and Transformation
Jean Lee; Rain Long; Rebecca Yuen Man Chung; Leah TanCaso IVEY-9B19C024-EDirección estratégica, Liderazgo y Dirección de personasBetween 1998 and 2018, JD.com Inc. (JD.com) transformed from a compact disc (CD)-burner shop into a technology-driven group of service companies (JD Group) and China’s largest retailer by revenue. Yu Long joined the Group in August 2012 as chief human resDesde 8,20 €
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Neoglory Holdings Group: The Succession Choice
Jean Lee; Rebecca Chung; Yunting Lu; An JingCaso IVEY-9B15C040-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn 2008, the chairwoman of the Neoglory Holdings Group (Group) convinced her 23-year-old son to join the Group’s fashion jewelry business. By 2014, she was determined to quadruple the Group’s assets to RMB 100 billion in 10 years. While she had just appointed her son as the vice-president of the Group in order to help her achieve such an ambition, she pondered when she should let him fully take over the Group; whether she should hire non-family e...Desde 8,20 €
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Leading Change at Michelin's Shanghai Factory (A)
Jean Lee; Rebecca Chung; Jianhua (Jenny) Zhu; Chun (Jane) XieCaso IVEY-9B14C012-EDirección estratégica, Liderazgo y Dirección de personasCase A describes the difficult situation facing the recently appointed plant manager of Shanghai Michelin Warrior Tire, a joint venture between a poorly performing Chinese state-owned enterprise and a France-based private company, Michelin Corporation. Michelin headquarters was pressing the plant manager to implement the Management System of Daily Production to improve the factory’s performance, but the plant manager sensed that the plant’s emplo...Desde 8,20 €
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Teckwah Industrial Corporation Ltd.: The Internationalization of a Family Business
Jean Lee; Leah TanCaso IVEY-9B20C035-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn 2018, the chairman and managing director of Teckwah Industrial Corporation Ltd. (Teckwah), sat in his office, looking back on the company's journey. Starting in Singapore as a humble producer of plain packaging boxes, Teckwah had evolved to become a muDesde 8,20 €