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The Qingdao International Beer Festival
Su Liu; Alex Beamish; Hailing LiuCaso IVEY-9B20M081-EDirección estratégicaHolding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China’s most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival—a natural advertising opportunity—foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the mark...Desde 8,20 €
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The Pearl Industry: Is There a Market Opportunity
Liu Su; Alex Beamish; Paul Beamish; Mila BojicCaso IVEY-9B18M165-EDirección estratégica, Iniciativa emprendedoraIn May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many reta...Desde 8,20 €
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JTD Group in Africa - Teaching Note
Xiaosong Lin; Paul W. Beamish; Alex BeamishNota del Instructor IVEY-W28534-EDirección estratégicaTeaching note for product W28533.Desde 0,00 €
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Shanghai Euclid Printing Machine Co.: Navigating through Layoffs and Closure
Huiwei Cai; Wansi Chen; Vanessa Hasse; Alex BeamishCaso IVEY-9B19M051-EDirección estratégicaIn late 2012, Shanghai Euclid Printing Machine Co. (Shanghai Euclid), a joint venture between a Chinese state-owned enterprise and an American multinational enterprise, was in the process of closing down. Established in December 1993, the joint venture haDesde 8,20 €
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Vishal Mehrotra; Alex BeamishCaso IVEY-9B20A083-EMarketingyourtown was an Australian non-profit organization offering a variety of services to children, young people, and families, supported by a range of stakeholders including federal and state governments, corporations, and, most significantly, members of the public. It was best known for its art union initiative in which supporters bought tickets to a raffle for luxury homes and automobiles.
In 2016, the organization rebranded from BoysTown, which...Desde 8,20 €
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White Gold In Benin: Chinese Investment In Cotton
Zhangfeng Fei; Xiaokang Zhao; Kejing Zhang; Alex BeamishCaso IVEY-9B18M003-EDirección estratégicaIn mid-June 2011, the Chinese president of the China–Benin joint venture Benin Textile Company (Compagnie Béninoise des Textiles, or CBT) was deeply worried about the supply of cotton in Benin. Since 2009, CBT had faced significant challenges in obtaining a reliable cotton supply. In 2010, the company had already placed its cotton orders, but local Beninese cotton producers were unwilling to deliver cotton at the earlier agreed-on price due to th...Desde 8,20 €
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Domino’s Pizza Japan: Fortressing or Market Expansion?
Paul W. Beamish; Colette Southam; Alex BeamishCaso IVEY-9B21M028-EDirección estratégica, MarketingIn late 2018, the chief executive officer and president of Domino's Pizza Japan Inc. was convinced that a substantial expansion in the Japanese market was needed and feasible for continued growth. His company had already grown to nearly 550 stores across Japan, which was over double the number only five years earlier. The company had numerous opportunities to grow further, including opening new markets; opening stores closer to the company's cust...Desde 8,20 €
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Toyota Tsusho in the South Pacific
Paul W. Beamish; Gary Bowman; Daniel Abrahams; Alex BeamishCaso IVEY-9B20M134-EDirección estratégicaIn 2018, Toyota Tsusho South Pacific Holdings, the leading automotive company in the South Pacific, was celebrating its 20th anniversary. The company, which operated a network of 27 dealerships through subsidiary companies in seven island nations, had been through a number of dramatic changes since its origins in the 19th century, and its Brisbane, Australia, office had transitioned from its early role as a corporate head office with 15 employees...Desde 8,20 €
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JTD Group in Africa
Xiaosong Lin; Paul W. Beamish; Alex BeamishCaso IVEY-W28533-EDirección estratégicaIn 2007, JTD Group (JTD) was founded in the port city of Xiamen, China. Within two years, the founder began pursuing business opportunities in Africa. By 2020, JTD owned a 300-square-kilometre stone mine in South Africa. It was one of Africa’s biggest Chinese companies in the stone industry. From 2018, JTD had started to increase its investment in the neighbouring country of Namibia. Despite COVID-19-related challenges, Chinese market demand for ...Desde 8,20 €
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Hayco: Moving Manufacturing to the Caribbean, Mexico, or Central America
Paul W. Beamish; Colette Southam; Alex BeamishCaso IVEY-W33563-EDirección estratégicaIn 2018, Christopher Hay, president and chief executive officer of Hayco, the top contract manufacturer to the brush industry globally, had been looking for a new location for some of its operations due to over a decade of rising labour costs in Hong Kong, China, where the company was based. The company accelerated its search in response to the US government’s announcement of tariffs against Chinese products in April 2018. Hayco was seeking a loc...Desde 8,20 €