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Additive Manufacturing at Etnia Barcelona (Chinese Version)
Calvo, Eduard; Lago, Alejandro; Sabrià, FredericCaso P-1155-ZHÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Servicios y operacionesEtnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its found...Desde 8,20 €
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Vancouver: The Challenge of Becoming the Greenest City (Chinese Version)
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCaso SM-1612-ZHDirección estratégica, Economía, Innovación y cambioThe case describes the Greenest City 2020 Action Plan that the City of Vancouver formally launched in 2011 and whose aim is to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has had past success as a social entrepreneur and has implemented several green urban initiatives in his role as mayor, he struggles with some areas and aspects of the plan. ...Desde 8,20 €