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Diving Into the New Innovation Landscape
De Meyer, ArnoudArtículo ART-2009-EInnovación y cambioToday when the business world asks where the next innovative product or process will come from, many people start looking East. Based on decades of interaction and interviews with privileged observers in Asia, the author starts by discussing four innovation trends that have been heavily influenced by the growing capabilities in the emerging economies of China, India and Southeast Asia. The sources of innovation have become much more dispersed, th...Desde 8,20 €