Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Making Waves in Rural Kenya
Sebastian Herrmann; Glenn Brophey; Denyse Lafrance-HorningCaso IVEY-9B09A015-EDirección estratégica, Iniciativa emprendedora, MarketingThe developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched traditions create significant and unique marketing challenges.Desde 8,20 €
-
Microfinance and the Kipsigis of Southwest Kenya
Glenn Brophey; Robin WiszowatyCaso IVEY-9B08M059-EDirección estratégica, Iniciativa emprendedoraA group of business students and their professor travel to rural Kenya to work with Free The Children (FTC), an in-situ, non-governmental organization (NGO) that is focused on generational social change through education for children. This Canadian NGO has had considerable success in meeting this original objective and now sees health care and economic development concerns as being the next barriers to expansion of its educational thrust for the ...Desde 8,20 €