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Making Waves in Rural Kenya
Sebastian Herrmann; Glenn Brophey; Denyse Lafrance-HorningCaso IVEY-9B09A015-EDirección estratégica, Iniciativa emprendedora, MarketingThe developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched traditions create significant and unique marketing challenges.Desde 8,20 €
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Honey Care Africa (B): Opportunity Knocks
Oana Branzei; Michael ValenteCaso IVEY-9B07M023-EDirección estratégica, Iniciativa emprendedoraThis is a supplement to Honey Care Africa (A): A Different Business Model.Desde 5,74 €
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Honey Care Africa (C): Growth Alternatives
Oana Branzei; Michael ValenteCaso IVEY-9B07M024-EDirección estratégica, Iniciativa emprendedoraThis is a supplement to Honey Care Africa (A): A Different Business Model.Desde 5,74 €
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Wilderness Safaris: Leveraging Technology for Impact - Teaching Note
Ning Su; Megan SinghNota del Instructor IVEY-W28394-EDirección estratégica, Tecnologías de la informaciónTeaching note for product W28393.Desde 0,00 €
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Yogurt Mamas: Probiotics in Tanzania
Oana Branzei; David J. Sharp; Jessica Kelly; Osama SiddiquiCaso IVEY-9B09M051-EDirección estratégica, Iniciativa emprendedora, MarketingThis case illustrates a grassroots enterprise's path to self-sufficiency in a subsistence market context. It explores the gradual evolution of a business model with strong social mandates (pro-health, pro-women) and asks which growth options best marry profitability and positive social change. The Mwanza, Tanzania-based Yogurt Mamas emerge as entrepreneurial role models in their communities, with funds from Western donors and an exciting new tech...Desde 8,20 €
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Honey Care Africa (A): A Different Business Model
Oana Branzei; Michael ValenteCaso IVEY-9B07M022-EDirección estratégica, Iniciativa emprendedoraThe founding entrepreneur of Honey Care Africa revitalized Kenya’s national honey industry by focusing on small-holder farmers across the country. Central to success was an innovative business model: a synergistic partnership between the development sector, the private sector, and rural communities that drew on the core competencies of each party as well as their complementary roles. This tripartite model was combined with local manufacturing of ...Desde 8,20 €
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Microfinance and the Kipsigis of Southwest Kenya
Glenn Brophey; Robin WiszowatyCaso IVEY-9B08M059-EDirección estratégica, Iniciativa emprendedoraA group of business students and their professor travel to rural Kenya to work with Free The Children (FTC), an in-situ, non-governmental organization (NGO) that is focused on generational social change through education for children. This Canadian NGO has had considerable success in meeting this original objective and now sees health care and economic development concerns as being the next barriers to expansion of its educational thrust for the ...Desde 8,20 €
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eLengo: Building Business Models to Address Macro-Opportunities (B)
Nicole R.D. Haggerty; Trevor WrightCaso IVEY-9B19E015-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónWith his primary research on the Kenyan agricultural market completed, the entrepreneur needed to analyze the new data using design-thinking frameworks, and then formulate a value proposition that used his resources and processes to address the large-scalDesde 5,74 €
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Kamoriongo Poultry Co-operative Project
Nicole R.D. Haggerty; Charles Lagat; Tony Ma; Zain KalsiCaso IVEY-9B20M034-EDirección estratégica, Iniciativa emprendedoraThe Kamoriongo Poultry Co-operative consisted of 10 families who were involved in poultry farming in Nandi County, in the North Rift Valley of Kenya. The purpose of the co-operative was to pool savings to help individual families pay for tuition when their children came of age. Because of heavy rains during the region’s rainy season, many of the co-operative’s chickens were contracting waterborne illnesses that made them incapable of producing eg...Desde 8,20 €
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Honey Care Africa: A Tripartite Model For Sustainable Beekeeping
Oana Branzei; Michael ValenteCaso IVEY-9B07M060-EDirección estratégica, Iniciativa emprendedoraThe director and co-founder of Honey Care Africa (Honey Care) looks back over the six years of operations and describes the original business model and several sequential changes based on feedback from rural communities, partner organizations, and learning by doing through field operations. Increasing international recognition highlights the potential impact of the model on inspiring sustainable grassroots ventures in the agriculture sector in Ke...Desde 8,20 €