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LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions
Singfat Chu; Nitesh PandeyCaso IVEY-9B17E004-EDirección estratégica, Gobierno corporativoIn early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of Mic...Desde 8,20 €
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An Inspired Model... or a Misguided One Oprah Winfrey's Dream School for Impoverished South African Girls, Teaching Plan
Bane, Mary JoNota del Instructor HBS-KS1174-ETeaching Note for case HKS129.Desde 0,00 €
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An Inspired Model... or a Misguided One? Oprah Winfrey's Dream School for Impoverished South African Girls
Applegarth, Claire; Bacon, Laura; Edwards, Alix; Kennedy, Kate; Schieffer, Stella; Yang, LinCaso HBS-HKS129-EIn 2000, media superstar Oprah Winfrey promised the recently retired Nelson Mandela, first president of post-apartheid South Africa, that she would build his country a top-notch boarding school for disadvantaged girls. Her twin purpose was to use the power of education to help impoverished young girls with exceptional promise-girls much like herself as a child-realize their potential and transform their lives and, at the same time, to train a coh...Desde 8,20 €