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LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions
Singfat Chu; Nitesh PandeyCaso IVEY-9B17E004-EDirección estratégica, Gobierno corporativoIn early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of Mic...Desde 8,20 €
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Bharti Airtel in Africa
Palepu, Krishna G.; Bijlani, TanyaCaso HBS-112096-EConocimiento y comunicaciónIn June 2010, Bharti Airtel, India's largest mobile services operator, acquired the African assets of Bahrain-based Zain Telecom for $10.7 billion-the largest ever cross-border deal in emerging markets. Bharti's executives envisioned that they would repliDesde 8,20 €