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LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions
Singfat Chu; Nitesh PandeyCaso IVEY-9B17E004-EDirección estratégica, Gobierno corporativoIn early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of Mic...Desde 8,20 €
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Five Pillars for Doing Business in Africa
Mudida, Robert; Lago Esteban, AlejandroArtículo ART-2670-EDirección estratégica, Economía, Servicios y operacionesCompanies around the world are setting their sights on Africa as a new frontier for business. However, as with other emerging economies, African ones are tricky to navigate for the uninitiated. This article introduces the five pillars that companies need to consider in the African context. First the authors highlight the main macroeconomic trends; then they present a road map for companies planning to enter African markets. They draw on personal ...Desde 8,20 €