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Careem: Raising a Unicorn, Teaching Note
Ghosh, Shikhar; Bagai, ShwetaNota del Instructor HBS-819124-EIniciativa emprendedoraTeaching note for case 818022.Desde 0,00 €
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Uptake of Malaria Rapid Diagnostic Tests, Teaching Note
Ashraf, Nava; Boozary, Andrew; Johnson, KristinNota del Instructor HBS-914042-ETeaching Note for 911007.Desde 0,00 €
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MISHA: Modernizing the World of Shisha
Kerr, William R.; Yucaoglu, GamzeCaso HBS-819019-EIniciativa emprendedoraThe case opens in 2017 with two of the five co-founders of MISHA telling the company's CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still work. The case describes the origins of the ready-to-use capsule solution for shisha smokers and the evolution of MISHA from idea to product design, manufacturing, marketing, and distributi...Desde 8,20 €
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Uptake of Malaria Rapid Diagnostic Tests
Ashraf, Nava; Kindred, Natalie; Sedlmayr, RichardCaso HBS-911007-ETo maximize their effectiveness, color cases should be printed in color. This case describes barriers to adoption of malaria rapid diagnostic tests in Zambia and highlights the importance of understanding end users in promoting product adoption. Rapid diagnostic tests (RDTs) are simple, easy-to-use tools that provide a relatively reliable, inexpensive way to confirm diagnoses of malaria. In addition to ensuring that patients' febrile illnesses ar...Desde 8,20 €
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Qatar: Energy for Development
Musacchio, Aldo; Donovan, Colin; Mikati, Samir; Sarafa, Rami; AlMisnad, AbdullaCaso HBS-714003-EEconomíaDespite being the richest country in the world on a per capita basis, for analysts Qatar belongs in the group of emerging markets considered "frontier markets." This case analyzes the strengths and weaknesses of the development strategy of this small country as set forth by Emir Hamad bin Khalifa Al Thani, who ruled from 1995 to 2013. In 2013, for the first time in Qatar's history, Emir Hamad passed on control of the government to his son Tamim p...Desde 8,20 €
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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-114011-EMarketingTeaching Note for 106063.Desde 0,00 €
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Community Health Workers in Zambia: Incentive Design and Management, Teaching Note
Ashraf, Nava; Johnson, KristinNota del Instructor HBS-914024-ETeaching Note for 910030.Desde 0,00 €
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Congo River Basin Project: Role for Dr. Campos
McGinn, Kathleen L.; Kolb, Deborah M.; Acosta, Anne Starks; Hammer, Cailin B.Caso HBS-909040-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Desde 8,20 €
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Congo River Basin Project: Role for Dr. Beni
McGinn, Kathleen L.; Kolb, Deborah M.; Hammer, Cailin B.; Acosta, Anne StarksCaso HBS-909041-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Desde 8,20 €