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Measures That Drive Performance (Spanish version)
Kaplan, Robert S.; Norton, David P.Artículo HBS-R0507QDirección estratégicaHow do customers see us? What must we excel at? Can we continue to improve and create value? How do we appear to shareholders? By looking at all of these parameters, managers can determine whether improvements in one area have come at the expense of another. Armed with that knowledge, the authors say, executives can glean a complete picture of where the company stands--and where it's headed.Desde 8,20 €
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Using the Balanced Scorecard as a Strategic Management System (Spanish version)
Kaplan, Robert S.; Norton, David P.Artículo HBS-R0707MContabilidad y controlthe inability to link a company's long-term strategy with its short-term financial goals. The scorecard lets managers introduce four new processes that help companies make that important link. The first process--translating the vision--helps managers build a consensus concerning a company's strategy and express it in terms that can guide action at the local level. The second--communicating and linking--calls for communicating a strategy at all l...Desde 8,20 €