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Southwest Airlines (A)
O'Reilly, Charles; Pfeffer, JeffreyCaso SGSB-HR1A-EDirección estratégicaIn 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. Asks whether competitors can...Desde 8,20 €
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Southwest Airlines (A) - Teaching note
O'Reilly, Charles; Pfeffer, JeffreyNota del Instructor SGSB-HR1TN-EDirección estratégicaIn 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. Asks whether competitors can...Desde 0,00 €
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Jason Calacanis: A Case Study in Creating Resources
Pfeffer, JeffreyCaso SGSB-OB104-EJason Calacanis described himself as a serial entrepreneur, angel investor, and podcaster - and someone who had come a long way from the time he had to talk his way into Fordham University. Later, when finances were tight, he talked the dean into getting the bursar to cut him a break. These early experiences with “being bold,” he believed, encouraged him to keep being bold - and creative. This case study explores Calacanis’ path to entrepreneur...Desde 8,20 €
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Kimberly-Clark Andean Region: Creating a Winning Culture
Pfeffer, Jeffrey; Anderson, MeganCaso SGSB-OB72-EKimberly-Clark in the Andean region had hit a performance plateau. Five years prior, Sergio Nacach had taken over as general manager for the region and had embarked on a cultural transformation to build a winning culture centered on the people who worked for the organization. This case explores what he did and the context within which he did it. Similar to other cases on high commitment work arrangements, but set in a non-U.S. context, the case d...Desde 8,20 €