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El contexto de negocios de WalMart
Oberholzer-Gee, FelixCaso HBS-712S19Dirección estratégicaEn 2004, Wal-Mart Stores, Inc. propuso la construcción de un nuevo Supercenter en Inglewood, una comunidad de bajos ingresos, cerca de Los Ángeles. La propuesta era una parte de la estrategia de Wal-Mart para llevar su formato Supercenter a California. Introducido a finales de 1980, supercentros añaden una línea llena de comestibles y departamentos especializados para surtido tradicional de Wal-Mart de mercancía general. entrada prevista de Wal-M...Desde 8,20 €
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Brighter Smiles for the Masses--Colgate vs. P&G, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisNota del Instructor HBS-707545-EDirección estratégicaTeaching note to 706435.Desde 0,00 €
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Lobbying for Love Southwest Airlines and the Wright Amendment, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisNota del Instructor HBS-707536-EDirección estratégicaTeaching note to 707470.Desde 0,00 €
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Goodyear and the Threat of Government Tire Grading, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisNota del Instructor HBS-707537-EEconomíaTeaching note to 707494.Desde 0,00 €
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Clear Channel Communications, Inc., Teaching Note
Oberholzer-Gee, FelixNota del Instructor HBS-707535-EDirección estratégicaTeaching note to 707523.Desde 0,00 €
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Wal-Mart's Business Environment, Teaching Note
Oberholzer-Gee, FelixNota del Instructor HBS-707541-EDirección estratégicaTeaching note to 706453.Desde 0,00 €
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BuzzFeed - What Future for Native Advertising and Branded Content
Oberholzer-Gee, FelixCaso HBS-718511-EMarketingJonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook's announcement that it would prioritize posts from friends over content from publishers.Desde 8,20 €
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Clear Channel Communications, Inc.
Oberholzer-Gee, Felix; Winkler, Carole A.Caso HBS-707523-EDirección estratégicaDiscusses the rise of Clear Channel Communications, Inc. (CC) as the most important radio broadcasting company in the United States. While CC can look back on a glorious past, it faces a multitude of business issues: radio listenership is in decline, media deregulation has come to a halt, and the company's public image is less than favorable.Desde 8,20 €
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Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry
Oberholzer-Gee, Felix; Yao, Dennis; Wu, Patricia; Cantrill, LibbyCaso HBS-707472-EWhile wine tourism in the United States was booming, the majority of consumers who tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or overly cumbersome in 37 states. W. Reed Foster, president of the Coalition for Free Trade, was determined to remove these obstacles. Would he be able to free the grapes?Desde 8,20 €
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Lobbying for Love? Southwest Airlines and the Wright Amendment
Oberholzer-Gee, Felix; Yao, Dennis; Cantrill, Libby; Wu, PatriciaCaso HBS-707470-EDirección estratégicaThe fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW) airport, cutting the number of daily flights from 250 to a mere 21. Gary Kelly, Southwest's newly minted CEO, thought about what appeared to be a golden opportunity. How could Southwest...Desde 8,20 €