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The Guggenheims and Chilean Nitrates
Jones, Geoffrey G.; Tamega Fernandes, FelipeCaso HBS-810141-EIniciativa emprendedoraThe case describes the growth of Guggenheim Brothers as one of the largest mining companies in the world in the early twentieth century. Global expansion led the firm to Chile, first in copper and later in natural nitrates. Chile's economic growth was driven by the profits from mining, especially its world monopoly of nitrates. The Guggenheims invested in Chilean nitrates after synthetics were developed by German chemists. Their strategies to mod...Desde 8,20 €
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Thomas J. Watson, IBM and Nazi Germany, Teaching Plan
Jones, Geoffrey G.; Ballor, GraceNota del Instructor HBS-821066-EEconomíaTeaching plan for case 807133.Desde 0,00 €
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Ernesto Tornquist: Making a Fortune on the Pampas, Teaching Plan
Jones, Geoffrey G.; Takayama, EmilieNota del Instructor HBS-820066-EEconomíaTeaching plan for case 807155.Desde 0,00 €
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Ernesto Tornquist: Making a Fortune on the Pampas
Jones, Geoffrey G.; Lluch, AndreaCaso HBS-807155-EEconomíaExamines the career of Ernesto Tornquist, a cosmopolitan financier considered to be the most significant entrepreneur in Argentina at the end of the 19th century. Tornquist created a diversified business group, linked to the political elite, which integrated Argentina into the trading and financial networks of the first global economy. Provides an opportunity to understand why Argentina was such a successful economy at this time, and to debate wh...Desde 8,20 €
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Christian Dior: A New Look for Haute Couture, Teaching Plan
Jones, Geoffrey G.; Hisano, AiNota del Instructor HBS-317072-EIniciativa emprendedoraTeaching plan for case 809159.Desde 0,00 €
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Ken Durham and Unilever as a 'Multi-Local Multinational'
Jones, Geoffrey G.; Decker, StephanieCaso HBS-808025-EDirección estratégicaExplores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa. Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on...Desde 8,20 €
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Marc Rich and Global Commodity Trading
Jones, Geoffrey G.; Storli, EspenCaso HBS-813020-EIniciativa emprendedoraExamines the career of Marc Rich, the world's leading commodity trader before his criminal indictment in the United States in 1983. The case surveys the historical growth of commodity trading, especially in metals, from the late nineteenth century, and its evolving forms as governments intervened in markets after 1945. Rich joined Philipp Brothers, then the largest commodity trader, in 1954. He formed his own firm two decades later. He was instru...Desde 8,20 €
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Horst Dassler, Adidas, and the Commercialization of Sport, Teaching Plan
Jones, Geoffrey G.; Norris, MichaelNota del Instructor HBS-316090-EIniciativa emprendedoraTeaching plan for case 316007.Desde 0,00 €
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TATCHA: Marketing the Beauty Secrets of Japanese Geisha
Jones, Geoffrey G.; Tong, VeronicaCaso HBS-313149-EIniciativa emprendedoraCase considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and management resources,and launched the first product of Japanese blotting paper in 2009 using a grassroots marketing campaign. Identifying a 200-year old book employed by Japanese geisha, Tsai started to diversify her product line into skin and other cosmetic produ...Desde 8,20 €
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Christian Dior: A New Look for Haute Couture
Jones, Geoffrey G.; Pouillard, VeroniqueCaso HBS-809159-EIniciativa emprendedoraThe case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining the historical origins of France's pre-eminence in upscale fashion, the case explores the challenges to this position from New York after World War 2, and the importance of Christian Dior's New Look in restoring French fashion to world leadership. The case examines, in particular, Dior's inno...Desde 8,20 €