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Resultados de búsqueda
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Google Inc. (Spanish version)
Edelman, Benjamin; Eisenmann, Thomas R.Caso HBS-910S15Dirección estratégicaThe case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertisi...Desde 8,20 €
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Windows Vista
Edelman, BenjaminCaso HBS-909038-EServicios y operacionesMicrosoft designs, modifies, publicizes, and distributes Windows Vista -- against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own installed base, and how to mobilize partners to offer Vista-compatible systems.Desde 8,20 €
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Optimization and Expansion at OpenTable
Edelman, Benjamin; Webster, Karen L.Caso HBS-915003-EDirección estratégicaOpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card.Desde 8,20 €
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Distribution at American Airlines (B)
Edelman, BenjaminCaso HBS-909036-ESupplements the (A) case.Desde 5,74 €
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Restaurant Promotions in 2015
Edelman, BenjaminCaso HBS-909034-EServicios y operacionesA variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an importantly different approach-different pricing, different benefits to consumers, different benefits to restaurants, and different underlying technologies.Desde 8,20 €
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Ad Classification at Right Media, Teaching Note
Edelman, BenjaminNota del Instructor HBS-909037-ETeaching Note for 909032.Desde 0,00 €
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Consumer Payment Systems - United States
Edelman, Benjamin; Hagiu, AndreiCaso HBS-909006-EDirección estratégicaIn 2008, the US consumer payments landscape was characterized by the ongoing prevalence of credit and debit card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later and decoupled debit. This case presents the structure of these payment methods, focusing on incentives for both consumers and merchants, including direct costs, efficiency benefits, rebates, and treatment...Desde 8,20 €
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Optimization and Expansion at OpenTable, Teaching Note
Edelman, BenjaminNota del Instructor HBS-915013-EDirección estratégicaTeaching note for case 915003.Desde 0,00 €
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Distribution at American Airlines (A) - (D), Teaching Note
Edelman, BenjaminNota del Instructor HBS-909059-ETeaching Note for 909035, 909036, 913034, and 913035.Desde 0,00 €
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Pricing and Partnership at Zillow, Inc., Teaching Note
Edelman, BenjaminNota del Instructor HBS-914043-EDirección estratégicaTeaching note for case 913021.Desde 0,00 €