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HTT Supercar
Derrick Neufeld; Liliana Lopez JimenezCaso IVEY-9B12E001-EIniciativa emprendedora, Tecnologías de la informaciónThe case focuses on HTT, a small Canadian automotive manufacturer working in the highly specialized niche of supercars. HTT was only three months away from finishing the design stage of its vehicle, the Pléthore, and had to make decisions regarding the production stage. Among them, the company needed to decide how it would support its value chain processes with information technology (IT). However, a detailed set of requirements for an IT system ...Desde 8,20 €
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1-888-Junk-Van
Derrick Neufeld; Liliana Lopez JimenezCaso IVEY-9B11E025-EIniciativa emprendedora, Servicios y operaciones, Tecnologías de la informaciónThe case describes the selection of an information technology (IT) product to support the operations of 1-888-Junk-Van, a small waste-collection business. Marcus Kingo, the business owner, has five alternatives from which to choose: a database upgrade, contracting out development of a new software application, using Google Docs, using an online tool framed as Platform as a Service (PaaS), or implementing a small-business enterprise resource-plann...Desde 8,20 €
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Diana Uribe: From Radio to Podcasts
Liliana Lopez JimenezCaso IVEY-9B20M102-EDirección estratégica, Iniciativa emprendedoraDiana Uribe was a successful cultural personality in her native Colombia, best known for her national radio show about world history. Since 2000, the show had aired every Sunday on Caracol Radio, Colombia’s most popular news radio station. On October 9, 2Desde 8,20 €
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Grupo Vidawa: Rethinking a Freemium Business Model
Liliana Lopez JimenezCaso IVEY-9B20M143-EDirección estratégica, Iniciativa emprendedoraIn 2016, Grupo Vidawa, a small Colombian software company, launched KANAN Cloud, a freemium software service targeted at small- and medium-sized businesses. The software aimed to help these businesses meet new occupational health and safety (OHS) regulatiDesde 8,20 €
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Magic Markers (B): Managing Credibility in Social Media
Liliana Lopez Jimenez; Matthias A. TietzCaso IVEY-9B18M025-EDirección estratégica, Iniciativa emprendedoraSupplement for product 9B18M024.Desde 5,74 €
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Magic Markers (A): Growing a Whiteboard Animation Company
Liliana Lopez Jimenez; Matthias A. TietzCaso IVEY-9B18M024-EDirección estratégica, Iniciativa emprendedoraIn 2013, two entrepreneurs founded Magic Markers, a whiteboard animation company in Bogotá, Colombia, with the mission of gracefully explaining complex issues to interested audiences. The (A) case describes how the company experienced unanticipated growth after one of its videos went viral. The two founders faced several challenges and needed to quickly learn how to manage their growing business. Human resources issues proved to be particularly t...Desde 8,20 €
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Diana Uribe: Fighting the Viral Spread of Fake News
Liliana Lopez JimenezCaso IVEY-9B18M123-EDirección estratégicaOn August 31, 2016, a well-respected and highly influential cultural broadcaster and entrepreneur in Colombia was the subject of a fake news attack. A message started spreading over the WhatsApp messaging service wrongfully attributing to her a vociferous statement opposing the Colombian peace-making process. On September 2, 2016, she produced a disconfirming video, in which she made it clear that the statement was not written by her; that it did...Desde 8,20 €