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Clarke: Transformation for Environmental Sustainability
Chris Laszlo; Katey McCabe; Eric Ahearn; Indrajeet GhatgeCaso IVEY-9B12C012-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasClarke, a mosquito abatement company seen as having a core business that is environmentally harmful by its very nature — selling pesticides — faces unique challenges in its transformation into a sustainable enterprise. Should it shift its focus entirely towards offering “green” pesticides and risk losing some of its customers, or should it keep offering its less expensive, more toxic products? This case shows how even when innovation leads to new...Desde 8,20 €
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MobilityWorks: Faster, Higher, Stronger
Chris Laszlo; Katherine Gullett; Manish GuptaCaso IVEY-9B18M045-EDirección estratégica, Iniciativa emprendedoraIn 2015, MobilityWorks, the largest mobility dealership and reformer of wheelchair accessible vehicles (WAVs) in the United States, found itself unable to cater to a large enough fraction of the population with limited mobility. With the baby boomers starting to retire, the gap was widening at a pace much faster than the growth of the WAV industry. How could MobilityWorks re-work its business strategy in order to grow across different market segm...Desde 8,20 €
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Storehouse Tea: Cultivating Options for Growth
Chris Laszlo; Katherine Gullett; Stephanie HagenCaso IVEY-9B18M202-EDirección estratégica, Iniciativa emprendedoraIn January 2017, the owner and founder of Storehouse Tea based in Cleveland, Ohio, was considering the company’s next move. Storehouse Tea focused on providing organic, fair trade certified teas, and the founder was committed to operating her business in a way that would have a positive impact in the world by providing work to local refugees. However, she wondered how she could scale this impact. Among her options, she could introduce product ext...Desde 8,20 €
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Cisco's Vision: A Smart+Connected World
Chris Laszlo; Patrick KellyCaso IVEY-9B13M116-EDirección estratégica, MarketingHaving been called upon by global leaders to use its technology to address the global crises of climate change and poverty, Cisco opts to pursue sustainability for corporate social responsibility and as a driver of differentiation and competitive advantage. The case discussion explores how the company answered this call to action and how the resulting strategies have proven effective in protecting its competitive advantage in an increasingly host...Desde 8,20 €
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Ecovative Design LLC: A Biological Materials Startup
Chris Laszlo; Abdel Latif Ladki; Abraham WeinerCaso IVEY-9B13M125-EDirección estratégica, Iniciativa emprendedora, MarketingEcovative Designs (Ecovative), a start-up company in upstate New York, uses an innovative process to combine agricultural waste and mycelium (mushroom “roots”) to grow forms for use in a wide variety of applications, especially a protective packaging material. Not only does this new product replace the need for the environmentally harmful alternative, extruded polystyrene, but the production process is less energy intensive. It exemplifies the cr...Desde 8,20 €
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Pyramyd Air: Looking through the Scope of Values
Chris Laszlo; Katherine GullettCaso IVEY-9B13C038-ELiderazgo y Dirección de personasPyramyd Air, a small and growing online airgun retailer serving the shooting community, wants to broaden its sustainability practices from its current internal initiatives in order to communicate an even stronger value proposition: sustainability isn’t just about recycling and efficiency, it is about a thriving environment leading to more engaged employees and more loyal premium customers. Though the airgun industry is not by its nature built on ...Desde 8,20 €
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Ford Motor Company: New Shades of Green Through Soy Foam
Garima Sharma; Chris Laszlo; Indrajeet GhatgeCaso IVEY-9B13M109-EDirección estratégica, Liderazgo y Dirección de personasFord Motor Co. develops and commercializes a green technology that replaces a traditional and scarce resource with an abundant bio-material. The pilot project becomes hugely successful, and, within the company, the idea of expanding the use of bio-material gains considerable momentum, but implementation and customer acceptance prove to be a challenge. Two members from the company’s research and engineering division work together to overcome these...Desde 8,20 €
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Gojo Industries: Aiming for Global Sustainability Leadership
Chris Laszlo; Anya Briggs; Jayesh PotdarCaso IVEY-9B13M108-EDirección estratégica, Liderazgo y Dirección de personasGOJO Industries, a U.S.-based hand hygiene company, plans to use sustainability as a business strategy in its big hairy audacious goal of reaching one billion people every day by 2020. It has developed a six level framework to embed sustainability throughout every aspect of the company internally and to assess its successes in the following areas: mitigating risk; reducing energy, waste and materials; differentiation; entering new markets; protec...Desde 8,20 €
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Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCaso IVEY-9B19A053-EIniciativa emprendedora, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Desde 8,20 €
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Calvert Investments: Environmental, Social, and Governance Sustainability
Chantal van Esch; Chris Laszlo; Katherine Gullett; Ben Cooper; Jingya ZouCaso IVEY-9B17M017-EDirección estratégicaIn 2014, the chief executive officer (CEO) of Calvert Investments (Calvert) found herself at a crossroads. Under her stewardship, Calvert had become one of the world’s leading investment management firms, specialized in using sustainability as a platform to create value for investors. After having been recruited to the position from Wall Street, the CEO had enthusiastically embraced and encouraged Calvert’s unique positioning for 17 years. The id...Desde 8,20 €