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Apple B
Mary M. Crossan; William T. WatsonCaso IVEY-9B12M028-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasThis case is a supplement to Apple A.Desde 8,20 €
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Apple A
Mary M. Crossan; William T. WatsonCaso IVEY-9B12M027-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Desde 8,20 €
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Avid Life (B)
Gerard Seijts; William T. WatsonCaso IVEY-9B12C004-EFinanzas, Iniciativa emprendedora, Liderazgo y Dirección de personasThis case is a supplement to Avid Life (A).Desde 5,74 €
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Leadership at Research in Motion
Charlice Hurst; William T. WatsonCaso IVEY-9B13C019-EDirección estratégica, Liderazgo y Dirección de personasTwo people with opposing skills – business management and marketing on the one hand and technological know-how on the other – are joint chief executive officers of a market-leading smartphone manufacturer. Their leadership styles, decision-making and relationship with each other are paramount from the company’s inception, through its rise, its response to mounting competition and the period of declining performance that followed. Conflicting poin...Desde 8,20 €
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Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (B)
Gerard Seijts; William T. WatsonCaso IVEY-9B12C040-ELiderazgo y Dirección de personasThis is a supplement to Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (A), 9B12C039.Desde 5,74 €
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Avid Life (A)
Gerard Seijts; William T. WatsonCaso IVEY-9B12C003-EFinanzas, Iniciativa emprendedora, Liderazgo y Dirección de personasNoel Biderman was the president of Avid Life Media, a profitable Canadian growth company whose main businesses were various online social networks for groups seeking sexual partners and romance. Biderman was seeking to raise $60 million via a private placement offering to acquire a privately held online advertising sales company, merge the companies, and take the new and improved entity to the TSX Venture Exchange or the Toronto Stock Exchange. T...Desde 8,20 €
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Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (A)
Gerard Seijts; William T. WatsonCaso IVEY-9B12C039-ELiderazgo y Dirección de personasIn 2010, approximately 20,000 barrels of oil being shipped south by Enbridge spilled into Michigan’s Talmadge Creek, contaminating wetlands around Battle Creek and the nearby county seat of Marshall, including a stretch of the Kalamazoo River. The timing of the incident could not have been worse. The pipeline had been carrying controversial tar sands oil at a time when Enbridge and its competitors were seeking to greatly expand their pipeline net...Desde 8,20 €