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Harley-Davidson: Internationalization in the Trump Era
Seok Woo Kwon; Bertrand GuillotinCaso IVEY-9B18M087-EDirección estratégicaIn 2016 the chief executive officer (CEO) of Harley-Davidson Inc., the iconic U.S. manufacturer of motorcycles, was facing a constant decline in sales and stock price due to the company's dependence on a mature U.S. market and the natural attrition of its most loyal riders, who were ageing. In May 2017, the CEO needed to determine how to return his global company to growth amid a protectionist agenda and direct business interference from the Whit...Desde 8,20 €
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Chick-fil-A: International Expansion Challenges
Bertrand GuillotinCaso IVEY-9B20M046-EDirección estratégica, Iniciativa emprendedoraThis case describes the immense success of Chick-fil-A in the United States and its first major international expansion efforts in Toronto, Canada, and Reading, England amid increased competition in the United States. Although Chick-fil-A had become the third-largest fast-food chain in the United States in 2018, a public relations controversy that had simmered since 2012 over the company’s conservative Christian values still dogged the company’s ...Desde 8,20 €
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Chick-Fil-A: Fighting Chicken Sandwich and Culture Wars
Bertrand GuillotinCaso IVEY-W34882-EDirección estratégicaFollowing its disastrous market entry into the United Kingdom in 2019, due to immediate backlash from the LGBTQ+ community, Chick-fil-A, the US$16 billion conservative Christian fast-food company, named a new chief executive officer in 2021, Andrew Truett Cathy. By inheriting the privately-held, family-owned empire, Cathy faced a monumental task, made more difficult when he appointed a vice president of diversity, equity, and inclusion, which spa...Desde 8,20 €
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General Electric and Suez: Deal or No Deal
Bertrand GuillotinCaso IVEY-9B19M035-EDirección estratégica, Iniciativa emprendedoraOn Wednesday, March 1, 2017, Jean-Louis Chaussade, the chief executive officer (CEO) of Suez SA (Suez), a French utility company that primarily operated in water and waste management, had to decide whether or not to acquire General Electric Water & Process Technologies. During the negotiations between Chaussade and the CEO of General Electric Company (GE), there had been many drastic changes, including the January 2017 inauguration of a US presid...Desde 8,20 €
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IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans
Bertrand Guillotin; Theodore L. Hill; Munir Mandviwalla; Julianne SellinCaso IVEY-W33970-EDirección estratégica, Tecnologías de la informaciónTwo months after his January 1, 2021, appointment as chief executive officer (CEO) of NewCo, the code name for the soon-to-be spun off managed infrastructure services portion of Strategy Machines Corporation (IBM), Martin Schroeter was faced with the daunting prospect of creating a distinct strategy and identity for a huge company in a very short time frame. Announced on October 8, 2020, by IBM’s CEO, Arvind Krishna, NewCo was a high-stakes strat...Desde 8,20 €