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CNS Worldwide, Teaching Note
Dolan, Robert J.; Easwar, KarthikNota del Instructor HBS-917532-EMarketingTeaching note for case 917531.Desde 0,00 €
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StepSmart Fitness, Teaching Note
Dolan, Robert J.; Shapiro, Benson P.; Zalosh, AlisaNota del Instructor HBS-914510-EMarketingTeaching Note for Product #914509.Desde 0,00 €
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCaso HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Desde 8,20 €
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Marketing Reading: Framework for Marketing Strategy Formation, Teaching Note
Dolan, Robert J.Nota del Instructor HBS-8154-EMarketingTeaching Note for Product #8153.Desde 0,00 €
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCaso HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Desde 8,20 €
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Rosslyn Resource: Monetization and Sales Strategy, Teaching Note
Dolan, Robert J.; Yong, SunruNota del Instructor HBS-918510-EMarketingTeaching note for case 918509.Desde 0,00 €
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Altius Golf and the Fighter Brand, Teaching Note
Dolan, Robert J.; Yong, SunruNota del Instructor HBS-913579-EMarketingTeaching Note for Product #913578Desde 0,00 €
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Aura Biosciences: Bringing a Breakthrough Drug to Market
Dolan, Robert J.; Mojir, NavidCaso HBS-520032-EMarketingDesde 8,20 €
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In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Teaching Note
Dolan, Robert J.; Beckham, HeatherNota del Instructor HBS-914534-EMarketingTeaching Note for Product #914533.Desde 0,00 €
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Black & Decker Corp. (A): Power Tools Division
Dolan, Robert J.Caso HBS-595057-EMarketingPresents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Desde 8,20 €