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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCaso HBS-919406-EDesde 8,20 €
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Bank of America Sports Sponsorship
Greyser, Stephen A.; Teopaco, John L.Caso HBS-910406-EA major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.Desde 8,20 €
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Bank of America Sports Sponsorship, Teaching Note
Greyser, Stephen A.; Teopaco, John L.Nota del Instructor HBS-910420-ETeaching Note for [910406].Desde 0,00 €
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The Bundesliga in the U.S., Teaching Note
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianNota del Instructor HBS-920305-EThis Teaching Note addresses the classroom use of the case on the strategy of Germany's premier football (soccer) league to "win the marketplace of U.S. sports broadcasters and consumers." The note includes study questions and a teaching plan that also draws on numerous case exhibits that provide detailed information on revenues, broadcast markets, other international leagues, and the U.S. professional and college sports environment, as well as ...Desde 0,00 €
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DRW Technologies, Teaching Note
Greyser, Stephen A.; Ellet, WilliamNota del Instructor HBS-916536-EConocimiento y comunicaciónTeaching note for case 916-535. This note addresses use of the case at different levels and in different courses, with considerable role play suggestions. Updated in September 2020, and now includes a supplemental section with specific experience-based guDesde 0,00 €
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DRW Technologies
Greyser, Stephen A.; Ellet, WilliamCaso HBS-916535-EConocimiento y comunicaciónEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Desde 8,20 €