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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCaso HBS-707S33Dirección estratégicaIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Desde 8,20 €
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Brighter Smiles for the Masses--Colgate vs. P&G, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisNota del Instructor HBS-707545-EDirección estratégicaTeaching note to 706435.Desde 0,00 €
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Lobbying for Love Southwest Airlines and the Wright Amendment, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisNota del Instructor HBS-707536-EDirección estratégicaTeaching note to 707470.Desde 0,00 €
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Goodyear and the Threat of Government Tire Grading, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisNota del Instructor HBS-707537-EEconomíaTeaching note to 707494.Desde 0,00 €
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Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry
Oberholzer-Gee, Felix; Yao, Dennis; Wu, Patricia; Cantrill, LibbyCaso HBS-707472-EWhile wine tourism in the United States was booming, the majority of consumers who tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or overly cumbersome in 37 states. W. Reed Foster, president of the Coalition for Free Trade, was determined to remove these obstacles. Would he be able to free the grapes?Desde 8,20 €
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Lobbying for Love? Southwest Airlines and the Wright Amendment
Oberholzer-Gee, Felix; Yao, Dennis; Cantrill, Libby; Wu, PatriciaCaso HBS-707470-EDirección estratégicaThe fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW) airport, cutting the number of daily flights from 250 to a mere 21. Gary Kelly, Southwest's newly minted CEO, thought about what appeared to be a golden opportunity. How could Southwest...Desde 8,20 €