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Aldi and Walmart: On a Collision Course?
Sayan Chatterjee; Andreea MitracheCaso IVEY-W25572-EDirección estratégica, Servicios y operacionesIn 2021, the US grocery industry had been undergoing several changes. The competitive landscape had changed significantly since the first decade of the twenty-first century. Walmart Inc. (Walmart) had emerged as the dominant retailer in all markets leading to bankruptcies and mergers with erstwhile market leaders. However, mistakes made by Walmart in that same period allowed ALDI SÜD Dienstleistungs-SE & Co. (Aldi) to make its presence felt with ...Desde 8,20 €
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Netflix
Sayan Chatterjee; Elizabeth Carroll; David M. SpencerCaso IVEY-9B09M093-EDirección estratégicaThis case describes how Netflix created the business model of delivering DVDs using mail services. Essentially, Netflix exploited a whitespace that other players, such as Blockbuster, could not engage in primarily because they were constrained by their own business models. The case allows the instructor to develop the details of the capabilities that have allowed Netflix to deliver the values its customers desire. The case can then explore the co...Desde 8,20 €
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Cold Stone Creamery
Sayan Chatterjee; Christopher MasottiCaso IVEY-9B11M081-EDirección estratégica, Iniciativa emprendedoraThis case describes how Cold Stone Creamery created a business model for a premium customized ice cream experience. It describes the company’s value proposition, growth strategy, and competitors, and poses the question of whether the company could continue to attract new franchisees.Desde 8,20 €
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Porter Airlines
Sabrina Pavri; Sayan ChatterjeeCaso IVEY-9B10M039-EDirección estratégica, Iniciativa emprendedoraPorter Airlines is a regional airline operating out of Toronto City Airport on the Toronto Islands in Toronto, Ontario, Canada. Porter operates only Bombardier Dash-8 Q400 turboprop aircraft and has flights to destinations in Canada and the United States. Porter targets business passengers who find the Toronto International Airport unattractive. Since its inception, Porter Airlines disproved many who thought it was doomed to failure by successful...Desde 8,20 €
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GameStop
Sayan Chatterjee; Timothy YeeCaso IVEY-9B11M116-EDirección estratégicaGameStop has effectively utilized a business model based on retailing new and used electronic games. The case allows the instructor to illustrate the strategies that GameStop used to consolidate its game retail business in the United States. It also provides the instructor with the opportunity to explore the peculiar target market segments in the electronic gaming industry. Finally, the instructor can explore competition and future expansion into...Desde 8,20 €
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Uber: Leading the Sharing Economy
Sayan Chatterjee; Kayleigh FitchCaso IVEY-9B16M024-EDirección estratégica, Iniciativa emprendedoraUber was a technology company that relied on its mobile app and word-of-mouth advertising to reach customers interested in its transportation services. It prided itself on being an on-time, stylish, unique, and modern transportation option. However, in 2014, Uber faced many challenges and questions as an industry incumbent. Could its business model succeed despite being heavily reliant on buyers’ willingness to pay a substantial premium in some s...Desde 8,20 €
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Bird Scooters: Shaking up the Micro-Mobility Market
Sayan Chatterjee; Michael Marchionda; Sarah SydlowskiCaso IVEY-9B20M087-EDirección estratégica, Iniciativa emprendedoraBird Electric Vehicle Sharing (Bird)’s value proposition seems to be to offer inexpensive, on-demand transportation that can deliver riders directly to their destination in metropolitan areas. Electric scooters can be unlocked with a smartphone and left anywhere after use, minimizing the burden on consumersbut also causing tremendous traffic problems for city administrators. The disruption created by Bird not only drew the attention of urban com...Desde 8,20 €
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Netflix Inc.: Proving the Skeptics Wrong
Sayan Chatterjee; Wayne Barry; Alexander HopkinsCaso IVEY-9B16M081-EDirección estratégica, Iniciativa emprendedora, MarketingNetflix, a subscription-based movie and television show rental service, offered content to subscribers either via DVDs delivered by mail, or through Internet-based streaming. After splitting the two services, the company lost subscribers, and its stock price plummeted. Most observers were skeptical that Netflix could maintain its profit margins, given the increased cost of acquiring streamable content. However, Netflix not only reduced its cost p...Desde 8,20 €
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Airbnb: Business Model Development and Future Challenges
Sayan ChatterjeeCaso IVEY-9B16M186-EDirección estratégica, Iniciativa emprendedoraIn 2007, the founders of Airbnb were looking to solve a problem and ended up transforming their idea into a $10 billion company. What started as a quick website to advertise an overnight stay on their apartment airbeds along with breakfast in the morning eventually grew into an online accommodation booking business that spanned the world. Airbnb used its business model to carve out an extremely important space in an already crowded industry. Howe...Desde 8,20 €
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Tesla: Testing a Business Model at its (R)evolutionary Best
Sayan Chatterjee; Dennis TerezCaso IVEY-9B18M033-EDirección estratégica, Iniciativa emprendedoraTesla Motors, Inc. (Tesla), the electric car company, unveiled its Model 3 in late July 2017 as its stock price continued to appreciate. The Model 3 was priced to sell to the mass market and to potentially compete with the mass-market leaders such as Toyota. The stock market had also responded favourably to Tesla’s decision in 2016 to acquire SolarCity, a manufacturer of solar cells, and its decision to build the Gigafactory, the world’s largest ...Desde 8,20 €