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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States (Spanish version)
Julia Sagebien; Jennifer Catinchi; Eva Perez; Marisol Perez-Savelli; Victor QuiñonesCaso IVEY-9B09AS20Dirección estratégica, Iniciativa emprendedora, MarketingDos inexpertos, pero fuertemente confiado, empresarios hacen frente a los molestias de una nueva empresa: exportando la masa hecho en Puerto Rico a las ciudades en los Estados Unidos donde se encuentran una gran cantidad de inmigrantes puertorriqueños que están deseando nostálgicamente para su querido pan sobao (pan hecho con manteca vegetal). Con millares de puertorriqueños que viven en y/o que se mueven a los Estados Unidos y después de varios ...Desde 8,20 €
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Just Us! Coffee Roasters
Julia Sagebien; Scott Skinner; Monica WeshlerCaso IVEY-9B06A027-EDirección estratégica, MarketingThe founders of Just Us! Coffee Cooperative (Just Us!) are involved in a strategic planning process. The growing demand and acceptance of fair trade products is good news for the industry and opens many opportunities for Just Us!, but there are also risks. Just Us! will likely face increased market competition from major U.S. retail coffee brands and Canadian supermarket brands, pressure on margins as more brands crowd the shelves, and more compe...Desde 8,20 €
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Just Us. Community-based Tourism
Ian McKillop; Julia Sagebien; Alba BruguerasCaso IVEY-9B10M108-EDirección estratégica, Iniciativa emprendedora, MarketingThe development coordinator for Just Us! Development Education Society (JUDES) was reviewing the preliminary agenda for the JUDES Annual General Meeting (AGM). The meeting would take place some time between May 1 and May 14, 2010, during Canada’s National Fair Trade Weeks. The coordinator was preparing her to-do list for the event. Just Us!, a Nova Scotia-based cooperative that offered fair trade products, had a very loyal regional following, and...Desde 8,20 €
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Marketing Planning at Just Us Cafés
Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillopCaso IVEY-9B09A014-EIniciativa emprendedora, MarketingJeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two ...Desde 8,20 €
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Windhorse Farm's Eco-Woodshop Guitar Top Decision
Julia Sagebien; Annika TamlynCaso IVEY-9B08M066-EDirección estratégica, Iniciativa emprendedoraThe owner of Windhorse Farm (WHF), a sustainably run woodlot and woodshop in Nova Scotia that produces building products as well as tonewood (wood used for guitar, mandolin, violin tops), is reaching retirement age. Since there is no heir apparent to run the businesses, he needs to determine whether he should stay in or exit the building products business and/or the tonewood business. The decision must conform to the criteria set out by the four ...Desde 8,20 €
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MacTara Limited and the Wood Products Industry in Nova Scotia
Julia Sagebien; Rick ShaverCaso IVEY-9B07M070-EDirección estratégicaThe case centers around the strategic planning retreat of MacTara Limited (MacTara), the largest wood products company in Nova Scotia. While there are some very good opportunities for the company in some sectors, like wood pellets for fuel (high demand for inexpensively priced renewable energy sources), the Canadian lumber industry as a whole is not attractive at this time (distortionary effects of the Canadian-U.S. softwood lumber dispute, low p...Desde 8,20 €
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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
Victor Quiñones; Julia Sagebien; Marisol Perez-Savelli; Eva Perez; Jennifer CatinchiCaso IVEY-9B09A020-EDirección estratégica, Iniciativa emprendedora, MarketingTwo inexperienced, but strongly committed, entrepreneurs face the hassles of a new venture: exporting dough from Puerto Rico to cities in the United States with large numbers of Puerto Rican immigrants who are longing nostalgically for their beloved pan sobao (bread made with vegetable shortening). With thousands of Puerto Ricans living in and/or moving to the United States and after several incidents of fraud by partners of the entrepreneurs, th...Desde 8,20 €