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Perfect Day and the Milk of Human Invention
Gerry Kerr; Priya Sharma; Francine SchlosserCaso IVEY-W24898-EDirección estratégica, Iniciativa emprendedoraPerfect Day was a rising cellular agriculture company specializing in lab-based milk. Its founders had created and patented a formula for an ingredient that could produce authentic-tasting non-dairy products. At the beginning of 2020, the US-based firm reDesde 8,20 €
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Leaders Wanted: Chinese Athletic Vancouver Association
Seung Hwan (Mark) Lee; Francine Schlosser; Philip Law; Clement ChuCaso IVEY-9B08C008-ELiderazgo y Dirección de personasAfter 10 years of rapid growth, the Chinese Athletic Vancouver Association (CAVA) was threatened with a leadership vacuum. To deal with the recent loss of their president, the vice-president had to devise a plan that would sustain CAVA's benefit to the Vancouver Chinese community, by locating and developing leaders who could carry this organization forward. As the vice-president was expected to assume the president's role at the end of 2005, he n...Desde 8,20 €
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The Monopolistic Power of the NCAA
Carl Anderson; Francine SchlosserCaso IVEY-9B14M017-EDirección estratégicaThis case examines the relationship between the National Collegiate Athletic Association (NCAA) and its member institutions, with a primary focus on how power evolves and is administered at an organizational level. Through a close look at the history of the NCAA, the case highlights the unique tale of the organization’s rise to power and its ability to regulate all collegiate athletics within the United States. In light of the increasing commerci...Desde 8,20 €
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Sifton Properties: From Solar to Sewage
Francine Schlosser; Derek Butcher; Nicole AndersonCaso IVEY-9B17M068-EDirección estratégicaIn 2012, an MBA intern at Sifton Properties Ltd. had to decide on a recommendation to top management about the installation of a renewable energy installation for the company's new community development project in London, Ontario. The intern had to consider numerous internal and external factors in his decision-making process. Three emerging technologies were specifically relevant for renewable energy systems: aquifer thermal energy storage, sewe...Desde 8,20 €
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCaso IVEY-9B20A050-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roDesde 8,20 €
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NorthCan Packaging and Logistics: Leveraging Growth through International Expansion
Joel Tye; Francine Schlosser; Kent WalkerCaso IVEY-W27074-EDirección estratégicaThe chief executive officer (CEO)of NorthCan Packaging and Logistics (NorthCan) was considering options for NorthCan’s planned expansion into the United States. He had to decide whether NorthCan should (1) construct or purchase a facility in the United States; (2) develop a strategic partnership with an established, complementary US-based packaging solutions company; (3) franchise sales and service in the United States; or (4) expand into the Uni...Desde 8,20 €
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For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudCaso IVEY-9B18M008-EDirección estratégica, Iniciativa emprendedoraThe London, Ontario, social enterprise For the Love of Laundry was founded in 2014 with the intention of selling homemade, eco-friendly soaps and using the profits to fund free laundry events in the community. In 2017, the founder's goal was to increase the scale of the business and its social impact. She needed to decide how to structure the organization to increase its scale while maintaining control of its strategic direction. The founder comp...Desde 8,20 €